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The Loft is never the same twice.

Brick, wood and a large window are already in the frame, and the set goes on top of that. What changes from project to project is what the crew brings in.

Explore the space

Loft Studio · Bela Vista, São Paulo

The idea behind the room

An industrial room with personality, a ceiling grid, blackout curtains and open floor, ready to become whatever the project asks for.

The full lighting grid and the brick wall filling the frame, with the window on the left.
Lighting grid and exposed brick wall in the Loft, with morning light coming through the window.
Two cushioned armchairs, a Japanese folding screen, plants and a coffee table against the Loft's brick wall, a sample arrangement set up for this photo.
One of the guests laughing in the armchair set up against the Loft's brick wall, with the folding screen, a plant and the microphone in frame.
Behind-the-scenes of a photo shoot with a blue paper backdrop set up against the Loft's brick wall, and the photographer crouched, shooting.
A spokesperson recording an institutional video standing at the chroma key set up in the Loft, with the exposed brick wall beside it.
Infinity backdrop and lighting set up in the Loft.
Afternoon sun tracing the window frame onto the Loft's parquet floor, with the brick wall behind it.
Corner of the Loft in portrait: exposed brick wall and structural beam, floor to ceiling, no window in frame.
Late-afternoon backlight in the Loft's window, with the São Paulo skyline silhouetted behind it.

The essentials

Main area
approx. 70 m²
Ceiling
3 metres
Backdrop
infinity available
Control
blackout + grid

Made for

PhotographyInterviewsAdvertisingScenography

Space specifications

Dimensions and resources for a set that keeps changing.

Space and set

  • Kitchen + Loft form one continuous space of approximately 70 m²
  • 3 m ceiling, 5.5 m background width and 7 m camera setback
  • Open area for scenography and backdrops

Image and light

  • Daylight from a large window, with blackout curtains
  • Lighting grid and power outlets on the ceiling, keeping cables and stands off the floor
  • Three-point light kit: 3 Amaran 300c continuous lights or 3 Godox flashes with modifiers
  • RGB CRI 98 service light, usable on camera
  • Professional equipment for hire, from lighting to cameras, lenses and microphones

Operations

  • Up to 15 people in the main space
  • Wi-Fi, air conditioning and 110/220 V power
  • Beauty/makeup area, changing room, pantry and Maker Space
  • Work tables and chairs for crew and client, included in every booking
  • Paid parking in the building, with an elevator to carry gear up
  • Acoustic treatment; the studio is not soundproofed
  • Production Base: an extra room on another floor, booked separately

Before the build

Questions about the Loft Studio.

The details that help transform the space without surprises on set day.
Does the Loft come furnished?

It can start empty, ready for a custom set, or draw from the house: support furniture, décor objects and backdrops. Until the collection catalog is ready, specific pieces are chosen in person, on a scheduled visit before the date, and whatever will be used is flagged 24 hours ahead so it is set aside on the day.

Can we build a set or modify the walls?

Scenography and backdrops are welcome, and bigger builds usually book the day before to set up with an empty studio and no pressure. Within that freedom, no drilling, no painting, no structural changes, and bulky set waste, like wood and large pieces, leaves with the production. That logistics belongs in the plan.

How does lighting work in the Loft?

There is a large window for daylight and blackout curtains, so you choose between natural light and full control. Set lighting rigs on the ceiling grid, where the power outlets also live: fewer stands on the floor and no cables crossing the room.

How many people fit in the Loft?

Up to 15 people in the main space. Larger productions add the Production Base, an extra room booked separately: client, agency and gear get somewhere to be while the set is running, and the whole setup reaches around 20 to 25 people.

What are the hours for a shoot in the Loft?

Production hours adjust to what the project needs: we agree them with you based on what the shoot requires. On WhatsApp, we reply from 7am to 7pm.

Can we do a photo shoot in the Loft?

You can, and it is one of the most requested uses. A ceiling height of 3 m, a 5.5 m backdrop and 7 m of camera pullback give room for a longer lens; the infinity backdrop is available and the blackout curtain closes the window wall when the shoot wants equipment light only.

What happens in this studio

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Bela Vista · São Paulo

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